PSS GTM Programs Professional 4

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anizational teams and external a... Management • Data Analysis • Digital Marketing • Go-to-Market Stra...

Job Summary

• This role is responsible for leading cross-functional teams and external agencies in developing and executing GTM plans and budgets that align with business objectives and opportunities. The role oversees the development and communication of closed-loop post-analyses for marketing programs, and executes messaging and customer segmentation strategies to enhance engagement. Additionally, the role includes tracking and reporting on program performance, collaborating with the sales team on training materials, overseeing marketing operations activities, and applying advanced subject matter knowledge to lead complex projects and resolve business issues.

Responsibilities

• Leads cross-functional, cross-organizational teams and external agencies in the development and execution of GTM plans and budgets.
• Develops and secures approval for comprehensive GTM plans and budgets that align with business objectives and market opportunities.
• Leads development and communication of closed-loop post-analysis for marketing programs, identifying key insights and actionable recommendations to optimize future initiatives.
• Develops, defines, and executes offering/segment messaging strategies and monitors their delivery.
• Leads execution and monitoring of predetermined customer segmentation strategies and experience plans to enhance customer engagement and drive targeted marketing efforts.
• Drives tracking and reporting of program performance against benchmarks, making data-driven recommendations for improvement.
• Leads collaboration with the sales team to assist in the development of sales training materials, ensuring alignment between sales and marketing efforts.
• Oversees marketing operations activities like CRM update, accrual management, collateral fulfillment etc. as directed.
• Assists sales with retailer/reseller account calls and development, fostering strong relationships and ensuring successful partnerships.
• Applies advanced subject matter knowledge, leads, and contributes to complex projects, and exercises independent judgment in resolving business issues and establishing policies.

Education & Experience Recommended

• Four-year or Graduate Degree in Marketing, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence.
• Typically has 7-10 years of work experience, preferably in marketing, sales, channel, or a related field.

Preferred Certifications
NA

Knowledge & Skills

• Agile Methodology
• Analytics
• Business Development
• Business Strategies
• Business To Business
• Customer Relationship Management
• Data Analysis
• Digital Marketing
• Go-to-Market Strategy
• Key Performance Indicators (KPIs)
• Market Research
• Marketing
• Marketing Strategies
• New Product Development
• Product Management
• Product Marketing
• Product Strategy
• Project Management
• Thought Leadership
• Value Propositions

Cross-Org Skills

• Effective Communication
• Results Orientation
• Learning Agility
• Digital Fluency
• Customer Centricity

Impact & Scope

• Impacts function and leads and/or provides expertise to functional project teams and may participate in cross-functional initiatives.

Complexity

• Works on complex problems where analysis of situations or data requires an in-depth evaluation of multiple factors.

Disclaimer

• This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management.

Information :

• Company : Hewlett Packard
• Position : PSS GTM Programs Professional 4
• Location : 上海市
• Country : CN

How to Submit an Application:

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