Sales Director, Retail, B&W China

Shape & Create - And make it happen! Main Objectives / Area of impact / Influence on business and organization : Driving retail sales & new business development in China market and area of impact /
Applying VB Bathroom&Wellness Corporate & Regional sales strategy in
Influence on view of increasing V&B market shares in China and meeting the sustainable
business and growth & profitability targets
Drive retail sales growth, showroom management and sell out via excellent retail planning and execution of the right product, pricing, place
and promotion
Main Position Tasks :
1. Task : Retail strategy and New Market Development:

• To identify & evaluate appropriate Route-To-Market strategies including geographic expansion via new showroom/new distributors/subdealers,

competitiveness in retail channels and sell out mechanism/campaigns.

• Recruitment of new exclusive V&B distributors and support of the distributor system to cover gaps and areas where performance needs to

be improved.

• To ensure excellent execution of agreed sales plans and market share of 3-year long range plan.

2. Task : Showroom Expansion and quality management

• To lead and manage showroom development/expansion plan and highlight further business opportunities in addition to those identified by

local regional teams

• Add new V&B full product mono-brand showrooms and upgrade non-conforming showrooms;
• Flagship showroom strategy, 26 key cities flagship showroom establishment and improve the quality, image, product display and sales

management of showroom operations.
3. Task : Promotion Mechanism & Retail Sell out:

• To lead and develop national level promotion mechanism and work together with Product Marketing, Trade Marketing, SCM and own

Retail Sales teams to driver the implementation of Retail Promotion effectively

• To manage and track retail sell out performance closely, and
• Market activities unified management and supervise the implementation, through the promotional mechanism/small program, to enhance

the showroom sell-out.

• Work with product team on retail product and pricing strategy based on consumers’ needs and competitiveness assessment and drive

new product launch and roll out in retail channels.

• Jointly with digital marketing department and tools to realize VB private domain customers linking and tracking showroom sales and

designer channels, to realize sales and to track marketing campaign effectiveness.

• Manage retail marketing campaigns, showroom design, distribution policies, store management and be accountable for KPI achievement

performance in collaboration with the marketing department.
4. Task : Retail Sales Channel Development

• Jointly with digital marketing department and tools to realize VB private domain customers linking showroom sales and designer

channels, and to realize sales

• Red star / Easy-home /CIMEN / Aye / RERLook strategic cooperation, showroom drop, national promotions, opening, distribution

investment, resources advertising.

• HOME DECO Channel Expansion and Strategic Signing Terms of trade/products/payment/activities national strategic framework
• Retail trainer, curriculum development / internal training / H2 for distributor, showrooms, channels for external output
• Manage big retail channel planning in coordination with online channels to synchronize online and offline

5. Task : Retail Team Management & Development:

• Demonstrate strong leadership & being the role model for all retail teams
• Direct and lead team to ensure excellent retail execution based on company strategy and direction
• Ensure cross - functional needs are incorporated in business/strategy action Plans
• Review performance of direct reports; guide & motivate to
• achieve or exceed objectives;
• Contributes to developing the China BW Retail team, recruiting, training, promotions, etc.

Required Qualification
Education : University Degree with demonstrated analytical skill
Type and length of necessary job experience :

• At least 10 years experience in sales and marketing especially Retail sales Development, distributors management and consumer point of

sales sell out management market development, preferably gained from Sanitary Kitchen & Bath or Home durable consumer products
industries:

• A competent sales leader with good track record;
• Strong analysis and logical ability; clear structured thinking. Good capability to analyze complicated problem;
• High business acumen, as well as good business planning, negotiation and express ability.
• Must build and sustain a collaborative partnership with internal & external stakeholders to achieve an open and coherent culture amidst

timeline and aggressive business targets requirements.

• Should be an excellent presenter, self-confident while a team player.
• Comfortable on frequent travel across China.

Specific Knowledge (only essential specific knowledge; e.g. language skills if mandatory): Workable ability in English and skilled PC
operator. Think outside the box with us! #shapeandcreate