Head of OC HCP Marketing

Location:
Beijing, CN

Job Family: Marketing
Country/Region: China

工作摘要/目的Job Summary / Purpose

Develop brand marketing strategies for the HCP segment, create local marketing campaigns and initiatives in line with the business plan for the hospital channel. Effectively manage the product portfolio of all OC products and ensure brand prioritization in line with the long-term portfolio strategy incl. successful launches of new innovations. The Head of OC Marketing HCP is responsible for brand strategy, marketing positioning, brand communication, competitor analysis, on- and off-line campaign development, forecasting, budgeting, launch tracking etc.

主要职责/责任Essential Duties / Responsibilities

Lead the product managers and develop the team’s and individuals’ competences and skills to be a high-performing and engaged team of business professionals

Be responsible for the marketing strategies of OC brand, contribute to the annual business plan and develop and monitor the budget.

Support preparation and execution of new important launches to ensure commercial impact.

Develop and lead best in class HCP marketing campaigns and growth initiatives on our existing portfolio.

Guide the product managers and medical marketing managers to plan & implement the product promotion content campaign.

Analyse the marketing data of competitors’ and adjust the action plan if needed.

Track campaign and launch effectiveness and secure continuous improvement of activities.

Act as a strong partner for cooperation, between our departments in China, our head quarters in Denmark as well as with the third parties.

任职资格Job Qualifications

Bachelor’s degree or above, major in pharmaceutical or related

More than X years in healthcare Marketing

Leadership experience in Marketing in pharmaceutical or medical device industry

Own working experience in the new product launch is preferred

Pursuing an ambitious growth agenda, Coloplast develops and markets products and services that make life easier for people with intimate healthcare needs. Employing about 16.000 people and with products available in more than 143 countries, we are one of the world´s leading medical device companies. We are constantly growing our business and always looking for new ways to move forward – we explore, learn and look for new ways of doing things.

Coloplast is committed to being an inclusive organization, where people bring their differences to work each day, fulfil their potential and have a strong sense of belonging because – and not despite – of their differences. We therefore encourage all qualified candidates to apply regardless of gender, age, race, nationality, ethnicity, sexual orientation, religious belief or physical ability.

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